Business Development & Marketing for scientific instruments & the photonics landscape

Marketing for innovative scientific instruments is challenging because most of the products and services represent unique product features that require explanation. Companies often find it difficult to correctly identify and ultimately close the gap between the customer’s view and their own technical perception.

B2Science helps to master this challenge, identifies opportunities and ways to make scientific products commercially more successful.

Marketing success relies on strong marketing execution. With B2Science professional and individual support for this tricky task is secured. We look closely at your customers, discover new opportunities in (inter-) national markets and thus provide effective input for successful product marketing and the development of future business opportunities.

B2Science services

Marketing for scientific instruments is a multifaceted activity. Often, corporate marketing is limited to communication, i.e. advertising and brand design in a broader sense.

However, marketing can do very much more: identify new customers; tailor marketing to specific customer segments; identify the need for innovation; beat the competition; ask strategic questions and, most importantly, solve them; provide the know-how to communicate convincingly to customers; contribute to commercial success and growth.

B2Science supports companies in the scientific equipment market with reputable marketing and sales expertise in all its facets. Together we think outside the box!

Strategy and Marketing

We generate profitable growth by jointly developing a strategy and driving marketing.

Identification of new market and business opportunities

Communication & Marketing

We drive sales through targeted marketing communications and implementation of a unique brand proposition.

Managed Scientific Marketing Services

Customer Insights

We achieve growth through customer insights. We systematically implement customer feedback into innovation projects and into your medium- or long-term corporate strategy.

Customer Relationship Strategy and Insights